Hello, I’m Cher Chang, Product Designer based in Tāmaki Makaurau. Currently shaping digital experiences at Basis.

I thrive on turning complex, ambiguous problems into thoughtful, intuitive solutions. With experience across freelance projects, early-stage startups, and creative agencies, I bring a strategic mindset and collaborative energy to every challenge.

My practice is grounded in curiosity and a deep care for human experiences. I design seamless interactions that not only empower users but also drive long-term business value.

Beyond product design, I work with local businesses on creative and strategic initiatives that support community growth and sustainability.

Offline, you’ll find me perfecting the art of a good canelé, sampling blends of Earl Grey, or sharing ideas and inspiration through content creation.