Hello, I’m Cher Chang, Product Designer based in Tāmaki Makaurau. Currently shaping digital experiences at Basis.

I thrive on turning complex, ambiguous problems into thoughtful, intuitive solutions. With experience across freelance projects, early-stage startups, and creative agencies, I bring a strategic mindset and collaborative energy to every challenge.

My practice is grounded in curiosity and a deep care for human experiences. I design seamless interactions that not only empower users but also drive long-term business value.

Beyond product design, I work with local businesses on creative and strategic initiatives that support community growth and sustainability.

Offline, you’ll find me perfecting the art of a good canelé, sampling blends of Earl Grey, or sharing ideas and inspiration through content creation.

Experience

  • Associate Digital Product Designer: Aug 2022 - Present

    Basis is a smart energy startup transforming experiences with energy through hardware and digital solutions, including a Smart Panel and companion apps for Electricians and Homeowners

    At Basis, I work on product experiences across mobile and web platforms, helping shape the MVP experience and contributing to future vision in a fast-moving startup environment preparing for launch in NZ and AUS.

  • Digital Design Intern: May - July 2021

    Dioscuri is a creative agency based in Auckland, blending corporate and public sector work with a deep community focus.

    I contributed to narrative-driven brand campaigns for clients like Yamaha, Honda, and Hydraulink through the creation of digital and print assets.

  • Freelance Designer: Feb 2019 - Present

    Furen Design is a creative studio focused on empowering community-led brands through digital strategy, branding, and content.

    As a freelance designer, I partnered with local organisations to shape strategic digital experiences that aligned with their values and community goals.

Education

  • Bachelor of Media Design, majoring in Interactive Design: Feb 2019 - Nov 2021

    Graduated in the top 3% of my class with a major in UX/UI and interaction design, developing a strong foundation in storytelling, human-centred design, and digital product thinking.

    Led cross-disciplinary projects focused on real-world impact, designing interactive experiences for organisations such as Auckland Council, CanTeen NZ, and the Ellen Melville Centre.